Marketing Strategy

Do you need a marketing strategist who can work with you to take your business to the next level? We can help! Whether you need a new marketing plan, lead generation campaigns, help with your content, you've come to the right place! With extensive marketing and business development experience in various industries, we can deliver the right business outcomes for your company: better awareness, more qualified leads, more targeted content, etc.

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Red Loom provides a pragmatic approach that combines both strategic and tactical guidance and/or implementation to help you:

• Inspect your current marketing efforts: 

  • do they deliver results in line with your business objectives

  • do you need support for your business development and sales organisation (e.g. right content to the right people at the right time)

• Improve these efforts:

  • integrating your systems more efficiently,

  • delivering a better ROI on campaigns,

  • amplifying your voice in the market

• Innovate by looking beyond what you’re doing:

  • expand your offering to new verticals or new decision makers

  • open your products and/or services to new geographies

  • evaluate whether you need to widen your offering

 

How Red Loom can help:

• Design marketing plans that deliver your specific KPI's

• Plan and create lead generation campaigns

• Perform competitive intelligence in your market

• Define (or confirm) your buyer personas and stages of the purchasing cycle

• Create a content map that aligns to the above, and identify any gaps

• Collaborate with your sales organisation to understand requirements, evaluate gaps and deliver new pipeline

• Convert current opportunities quicker

• Develop PR and AR plans that align to your awareness objectives

• Implement marketing technologies

• Analyse ROI on current / future campaigns and initiatives

• Organise events that will attract the right buyers and present them with the right content

• Provide strategic and/or tactical guidance at any stage of your business planning process

• And much more…

Contact us today to share your requirements and see if Red Loom is the right fit!