About us
PRINCIPAL CONSULTANT:
KARINE DEL MORO
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Highly skilled and passionate marketing and customer experience professional with a successful track record in helping B2B organisations reach their sales and marketing goals for 25 years. I have held a number of management positions in the technology industry, most recently Vice President with an industry leader in customer experience. I have demonstrated expertise in designing strategic marketing plans, including customer retention, content/product marketing and business development, and leading their successful execution.
I have accumulated a wide array of strategic and tactical skills, and possess a hands-on approach to marketing and customer experience management. Dedicated to achieving business objectives, I can design and implement the right mix of activities to fit the budget whilst providing solid ROI.
A Certified Net Promoter® (NPS) Associate and Certified Customer Experience Professional (CCXP), I have considerable knowledge on best practices and practical implementations in customer experience management. I have gained recognition as a speaker and thought leader in the Voice of the Customer industry, as well as broader B2B Marketing topics.
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AREAS OF EXPERTISE
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Strategy
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Advisor to the Board on regular instances
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Global marketing strategy (with board of directors, product / sales management, partners)
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Digital marketing. Brand strategy. Public Relations. Channel marketing.
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Customer relationship and customer experience management
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Geographic and market expansion programmes
Implementation
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Conception and production of operational campaigns such as: digital marketing (social media, webinars, podcasts, videos…), direct marketing (telemarketing, direct mail)
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Event management (global conferences, trade shows, seminars, …)
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Content marketing: press releases, magazines, promotional and technical literature, sales tools
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Designing lead generation, engagement and conversion campaigns across channels: building and optimising databases, detecting and qualifying opportunities, following up with sales team, and analysing results
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Management
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Budget: responsibility over significant marketing budgets; continuous quantitative / qualitative ROI analysis.​
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Supplier selection and management (procurement process, negotiations, etc.)