
Karine Del Moro, Principal Consultant
Your Partner in B2B SaaS Success

Testimonials
"Her flexibility and adaptability in any given situation is invaluable; she described herself as able to fill gaps but she delivered much more!"
VP Regional Marketing
B2B SaaS Company
"She played a key role in defining the [go-to-market] strategy [for France], sifting through different providers for events and media campaigns, negotiating contracts, pinpointing the optimal channels, and creating messages to align with the French market."
Marketing Director, B2B SaaS - Leader in Customer Experience
"An extremely talented professional, Karine brought outstanding leadership, governance, creativity and a keen business acumen."
CMO, B2B SaaS - Leader in Customer Experience






About me
30 years turning marketing strategy into pipeline.
Specialising in B2B SaaS, customer experience and European market expansion.
Delivering innovative marketing strategies that drive growth and success for my clients.
The Red Loom 3i Marketing Process is simple but effective:
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Inspect what's broken.
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Improve what's working.
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Innovate where it counts.


My Services

Expertise You Can Trust
I bring 30 years of experience and industry knowledge, providing you with the support and insights necessary to navigate the complexities of B2B marketing.

AI-Augmented Marketing
I believe there is beauty in combining the power of the human mind with the speed of AI. And I help you stay on top of the latest AI strategies and tools.

International Scope
With dual French and British nationality, and a career spent building marketing strategy across global markets, I build a strategy that fits your ambitions, across borders.

